Luxury cars – the buying power of women
According to an press release issued by motivational speaker Zig Ziglar as well as AskPatty.com
Women purchase over 65% of all vehicles sold in the United States each year and influence 85% of the buying decisions. Women spend over $80 billion on purchases, maintenance and service each year. Yet shopping for and buying a car can be a challenge for women who are first time car buyers, or for women who have had a bad experience in the past with a car salesman or dealership.
Marketing cars to women directly is a smart move – especially for those high-end, luxury cars which go so well with their designer outfits …..
http://www.certifiedfemalefriendly.com/ – gives an overview of the training on offer from AskPatty.com